Privacy Policy

Last updated: March 2026

Who We Are

This website is operated by Enterprise Data & Analytics (EDNA). Our website address is: https://entdna.com.

Information We Collect

We collect information in the following ways:

  • Information you provide: When you fill out a contact form, subscribe to our newsletter, or request a consultation, we collect the information you provide (such as name, email address, and company name).
  • Automatically collected information: With your consent, we collect usage data through analytics tools including page views, scroll depth, time on page, and interaction events. This data is collected via Google Analytics 4, Microsoft Clarity, and our internal CRM system.
  • Cookies: We use cookies only with your explicit consent. No tracking cookies are set until you accept our cookie consent banner.

How We Use Your Information

  • To respond to your inquiries and consultation requests
  • To send you our newsletter (only if you subscribe)
  • To improve our website and understand how visitors interact with it
  • To provide you with relevant information about our products and services

Cookie Consent

When you first visit our site, you will see a cookie consent banner. You can choose to accept or reject non-essential cookies. Your choice is stored for 12 months and you will not be re-prompted during that period.

If you reject cookies:

  • No Google Analytics tracking will occur
  • No Microsoft Clarity session recording will occur
  • No third-party tracking cookies will be set
  • The website will function fully without any loss of features

Analytics Services

With your consent, we use the following analytics services:

  • Google Analytics 4: Collects anonymized usage data including page views and scroll depth. Google Privacy Policy
  • Microsoft Clarity: Provides heatmaps and anonymized session recordings to help us understand user behavior. Microsoft Privacy Statement

Your Rights

Depending on your location, you may have the following rights:

  • GDPR (EU/EEA): Right to access, rectify, erase, restrict processing, data portability, and object to processing of your personal data.
  • CCPA (California): Right to know what personal information is collected, right to delete, and right to opt-out of the sale of personal information. We do not sell personal information.

Data Retention

Contact form submissions and consultation requests are retained for as long as necessary to fulfill your request and maintain our business relationship. Newsletter subscriptions can be cancelled at any time. Analytics data is retained according to the default retention policies of each analytics provider.

Contact Us

If you have questions about this privacy policy or wish to exercise your data rights, contact us at: info@entdna.com